What is a “Conversion”?
A conversion is the event of a visitor of your website turning into a customer… that is, “converting” into a customer.
Typical Websites
- Just a wall of information
- Unclear navigation
- Pages without a clear intention or focus
Conversion-Focused Websites
- Every page has a clear focus
- Never makes the user “search” for the call to action
- Clear call to action
A conversion-focused website is a website created with intention.